Adam Berman
Executive Director

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Adam Berman founded Urban Adamah in 2010 and currently serves as its Executive Director. From 2002 – 2009, Adam served as the Executive Director of the Isabella Freedman Jewish Retreat Center in the Connecticut Berkshires. While at Isabella Freedman, Adam founded ADAMAH: The Jewish Environmental Fellowship, a three month leadership training program for Jewish young adults that integrates Jewish learning and living with sustainable agriculture, green living skills, teaching and contemplative spiritual practice. He also served as the program’s first Director. At Isabella Freedman, Adam also co-founded the Jewish Greening Fellowship (JGF), an intensive 18-month Fellowship program for Jewish professionals from twenty different New York Jewish summer camps and community centers. The JGF is working to reduce the carbon footprints of Jewish communal agencies and place environmental stewardship high on the agenda of every agency that participates. For three years (1996-1999), Adam served as the Director of the Teva Learning Alliance, the leading Jewish environmental education program in the United States.

Currently, Adam serves on the Board of Directors of the David Brower Center, Wilderness Torah, the Jewish Federation of the East Bay, and on Advisory Boards for the Teva Learning Center and Adamah. He teaches widely on issues related to Judaism, ecology and civic leadership. Adam holds a Masters in Business Administration from the University of California at Berkeley and a B.A. in Environmental Policy from Brown University. He lives with his wife, Deena Aranoff, and daughters, Shira and Maya, in Berkeley.

Ash BermanAsh Berman
Business Manager
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Ash sees themself helping to create a more sustainable food system for our planet. Ash’s introduction to this field began in 2007 during a Green Apprenticeship on Kibbutz Lotan in Israel and has taken them across the globe to farms in Hawaii and eventually to this landing spot in Berkeley. Ash was a fellow at Urban Adamah during the fall of 2011 and went on to become one of the founding members and Business Manager of Urban Worm, Urban Adamah’s worm composting project. Having graduated from the University of Wisconsin – Madison in 2008 with degrees in geography, economics and business, Ash combines their greater passion for justice with their agricultural knowledge and business sense to not only keep Urban Adamah’s books balanced but expand its reach and ability to make a difference.

Zachary FriedmanZachary Cucumber Tunnel crop
Public Programs Manager, Farm Educator, Assistant Camp Director
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Zachary is passionate about working toward creating a more equitable and sustainable food system. After completing his B.S. in Chemistry at Tufts University, Zachary worked as a chemist before moving to New York City to teach middle school science in East Harlem. He moved to California in the fall of 2012 to attend the Urban Adamah Fellowship, after which he worked at Green String Farm where he learned regenerative farming methods. At heart, Zachary is a camp counselor. He grew up attending YMCA Camp Coniston in New Hampshire for 14 years, serving as the camp’s Program Director during his last two summers. Zachary is excited to combine his enthusiasm for education and local food systems here at Urban Adamah. When not on the farm Zachary can be found tending to his community garden plot and exploring the limits of personal homesteading projects.

Beth JacobsBeth Jacobs- Picture
Office and Special Programs Associate

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Beth grew up in San Diego where they sprouted their Jewish roots and became passionate about conservation. While receiving their B.S. in wildlife conservation at UC Davis, Beth became more aware of the intersections of agriculture and urbanization on the environment and social systems. Beth has experience working with wildlife through research and rehabilitation, and loves getting their hands dirty on the farm. Community is an important value for Beth and they are super excited about getting to know more people through the free-food farm stand!

Mark Jacobs
Associate Director
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Mark X. Jacobs joined the Urban Adamah staff as Associate Director in 2015. Mark has been providing leadership to efforts to integrate Jewish life and environmental stewardship for more than 25 years. As the Founding Executive Director of the Coalition on the Environment and Jewish Life (COEJL) from 1994 to 2003, Mark played a pivotal role in engaging the American Jewish community in environmental education, action, and advocacy. He has served on the advisory boards of many Jewish and multi-faith environmental initiatives, and is the author of many articles, chapters, and educational materials on Judaism and the environment.

Prior to joining the Urban Adamah staff, Mark served as or Board President, from its inception in 2011 until April 2015. Between 2008 and 2015, he worked as a Senior Mediator and Program Manager at the Meridian Institute designing and facilitating collaborative processes that help diverse parties identify critical issues, build relationships and trust, construct innovative solutions, and implement durable decisions. Mark has an MA in International Relations and a Graduate Certificate in Development Studies from Yale University, as well as a BA in Sociology from the University of California, Santa Cruz. He lives in Berkeley with Daniel Barash, his husband of 14 years, his four-year-old daughter, Aviva, and new baby Lev.

Sarah Karlson
Farm Educator/Mentor

Sarah teaches the ten week core urban agriculture course to all Urban Adamah fellowship cohorts. In addition to her role as Urban Adamah’s Senior Farm Educator, Sarah also works at City Slicker Farms where she supervises the construction of gardens in pre-schools throughout Alameda County. She is also a garden and nutrition educator at Bay Farm Elementary School, where she created and teaches a garden-based curriculum to 4th and 5th graders. Sarah has a bachelor’s degree in Biology and Environmental Studies from Oberlin College and a master’s degree in Culture, Ecology, and Sustainable Community with a concentration in Ecological Agriculture from New College of California. Sarah also holds a Certificate of Herbal Medicine from the California School of Herbal Studies and a Certificate of Permaculture Design from New College of California. She brings to her work a passion for gardens as tools for individual and community health, connection and well-being.

Nathan KaufmanNathan Kaufman
Aquaponics Manager and Educator
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Nathan manages the aquaponic system and associated programs on the Urban Adamah farm. Born and raised in the Bay Area, he earned a B.S. in Ecology and Evolutionary Biology and a B.A. in Environmental Studies from UC  Santa Cruz. Prior to his work in aquaponics, Nathan studied the physiological structure and function of albino redwoods. Since catching the aquaponic bug back in 2010, he has interned and worked on several aquaponic farms and education centers throughout Northern CA. Nathan came to Urban Adamah as a fellow in the Spring of 2013, and is captivated by the intersection of community, ecology and technology. Now as a member of the staff, he experiments with space conservative agro-ecosystems in order to develop environmentally sustainable and equitable methods of food production for urban areas.

Kat Morgan
Office and Special Programs Manager
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Kat feels most in her element when working in community to address issues of inequity and illness in our conventional food system. After graduating in 2010 with a BA in Religious Studies from Virginia Commonwealth University, Kat completed an 18 month Fellowship program in sustainable agriculture and community building with the Allegheny Mountain Institute in rural Hightown, Virginia.  Through this program, Kat came to work with Urban Adamah and joined on as a full-time staff member, primarily managing Urban Adamah’s Free Farm Stand project.  When she is not thinking about the joys of healthful eating and living, Kat enjoys writing and performing music, salsa dancing, enjoying her San Francisco home, traveling to foreign locations, forming connections with those around her, and delving into life through both the unexpected and extraordinary.

Ariela Ronay-JinichArielaBio
Director of Youth and Family Programs
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Ariela grew up in Mexico City with no opportunity for formal Jewish education and somehow made her way in life as a Jewish environmental and experiential educator. Her passion for living on the Earth as a Jew has been nurtured through years of personal study and work in the community. After completing her Education from Brown University, she spent a year in Israel learning Torah and other traditional texts. Her favorite learning there was through the Eco-Activist Beit Midrash in Jerusalem, where she got to focus on texts relevant to ecology and earth-based Judaism. After working for the Teva Learning Center as a Jewish environmental educator, she settled in the Bay Area and has taken on diverse educational projects, including Camp Tawonga, Chochmat HaLev’s religious school, and Gan Shalom Preschool in Berkeley.  She is the program founder of “B’Hootz,” Wilderness Torah’s year-round children’s program, and most recently served as Education Director for Edah, an innovative out-of-school, Jewish experiential learning program that includes an after-school program, camps, and family learning. She is also a Kevah teaching fellow and is participating in the Torah Trek program.

Willow Rosenthal
Farm Manager
willow(at)urbanadamah.orgWillow Rosenthal
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Willow Rosenthal grew up in West Sonoma County, where she began her love of farming by planting an annual veggie garden with her Dad. Since moving to the Bay Area in 1997, she has worked to strengthen local economies and improve community food access with a variety of organizations including the Women’s Initiative for Self Employment; Food First; the Organic Consumers Association; Berkeley Region Exchange and Development; and The West Oakland Neighborhood Improvement Initiative. In 2000 Willow founded City Slicker Farms, in order to increase access to fresh produce for low-income residents in her West Oakland neighborhood. She has partnered with Slow Food USA on the Victory Garden at San Francisco City Hall, and with the US Department of Labor on the urban farm at the Treasure Island Job Corps Center. She and Novella Carpenter are co-authors of The Essential Urban Farmer (Penguin Press, 2011). She holds a BA in International Studies from the University of Oregon, and is a certified Waldorf teacher. Willow is excited to now bring an understanding of human development to farm and garden education at Urban Adamah. She lives in Berkeley with her husband where they tend a very, very small veggie garden of their own.

Shoshana Schultz
Assistant to the Farm Manager
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Shoshana assists Farm Manager Willow Rosenthal in managing the daily operations of the farm. She also manages Urban Adamah’s donor CSA and oversees the YSA-Urban Adamah Job Training program. Shoshana did the Urban Adamah fellowship in the spring of 2014. She is a child of the Great Lakes region, where she worked with conventional and small-scale farmers, food businesses, and several regional food system development projects. Before Urban Adamah, she was a graphic designer with a focus in print publication. In her favorite food and design project she mapped a century of geographic food access in a rust belt town, inspired by Rebecca Solnit’s San Francisco Atlas. Shoshana imagines urban areas across the U.S. that are able to more effectively grow and distribute food to their entire community.

Chloe ZelkhaChloe Zelkha
Fellowship Manager

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Chloe Zelkha first fell in love with sustainable agriculture and intentional community during a transformative high school semester learning and farming at The Mountain School in Vermont. She turned to issues of social justice while studying at Carleton College, where she organized around sexual violence, facilitated anti-oppression workshops, led courses in local prisons, earned a B.A. in Religion and Gender Studies. Connecting the dots between sustainable agriculture, transformative education, and community has taken her all over: to Latin America to explore land-based theologies; to New York, where she worked with Pursue: Action for a Just World to create educational events for Jewish young adults around food system workers; and finally, to Boston, where she was a JOIN for Justice Community Organizing Fellow and ran The Food Project’s Root Internship, a year-long experience for a racially and socioeconomically diverse cohort of teenagers that combines organic farming, social justice training, and leadership development. At Urban Adamah, she manages all aspects of the spring, summer and fall young adult residential fellowship.